Our Story

The Abram Partnership helps people live meaningful, fulfilled lives without worrying about money. It does this by establishing what your goals are for your life and finding out how much is “enough” to achieve those goals and then putting plans in place to help you achieve them. Our reputation is built on profound, specialist knowledge, together with an uncompromising quality of advice, integrity and service. 

Ken Abram started the business on St. David’s Day 1992 as a sole trader.  As the business grew with the addition of Daniel Howell and Martin Greenwood became Abram Partnership Ltd in 2009.  The team has since grown to include Ken’s wife Sue as financial director, son James Abram as director and trainee financial adviser. 

With over 100 years’ experience between us within the financial services profession, we are chosen by many business owner, entrepreneurs and millionaire’s for quality, tax efficient long-term financial planning, investment, pension, retirement & tax advice.

To find out more about the team head over to our Meet the page team.

When dealing with your finances we promise we will:

Work in partnership with you to attain your goals and objectives

Act fairly and honestly and in the best interest for you, the client, in everything we do

Do what we say we will and in a timely manner

Meet with you at least annually, or more often if required, to review your goals and objectives


Without a doubt, it was of the best decisions- ‘the’ best decision – I have made in my life, when we got in touch with the ‘Abram Partnership’ just should of done it earlier!

Norman Garrett

Ken and the team have been consistent in being supportive and have taken the time to understand completely my position and objectives. They have then suggested the products and services to meet those objectives and have been consultative every step of the way. They have helped me re-engineer my financial future from something ordinary to one of great promise. I highly recommend them.

Jon Hayward

I’m never afraid to ask, even if I feel the question may be a little naïve! Thank you!

Clair Gwilliam

I can ‘forget’ about the details and enjoy life- knowing everything is in hand, just as I want it

Dawn Boughey

We feel confident that if we need advice the Abram team is always ready to give guidance and options; an example of this was when Glenys was deciding what to do with an issue with taxation after taking out her Standard Life Pension in February 2021.

Glenys Bellin

My relationship of more than 30 years with partners within the current Abram Partnership has been one of full and open information flow on both sides, and relevant advice which to date, has been proved to be correct.

Barry Johnson

“Ken, thank you for the excellent advice and service that you give me and my family. In my younger days I made some unwise investments and I only wish I had known of your service sooner.  Best wishes for the future to you and your helpful staff. ”

Frank Bassett

“I have known Ken personally for over 10 years as a client and have no hesitation in recommending his services. Over the years his advice has proved very valuable to me. Ken knows his business well. It does not hurt that he is a great guy too. Ken is an approachable and friendly IFA whose sound advice has proved very fruitful for me.”

Dr Julian Bassett

“Ken is a personable and approachable individual who has offered sound financial advice every time that I have requested it. He advises what is best for the client based on a thorough understanding of their background and circumstances. Ken is very patient and extremely up to date with the relevant aspects of finance. I trust him implicitly and would have no hesitation in recommending him to others who require personalised financial advice.”

Dr Judith Shilling

“Ken, we were really pleased to hear from you regarding this annuity. I'm not really in to 'knee jerk' decisions, so I was pleased you were on the ball so quickly. Over the years you’ve done well, looking after us Ken, and we appreciate it! Best wishes…”

Norman & Thelma

“We thoroughly recommend the Abram Partnership through which we have invested our savings and pensions for the past decade.
Ken Abram and his dedicated team headed by Dan Howell have served us well, and done so with care, integrity and astute financial judgement.  
Their expertise, accessibility and approachability has added to the great sense of trust we have come to have with them – and after the global financial crisis of 2008 and then the Covid-19 crisis, trust is precious, especially as we both enter the ranks of senior citizenship.”

Lord Peter Hain and Dr Elizabeth Haywood

“Ken, every day we count our lucky stars that we found the Abram Partnership. Because of your shared financial management of our savings, we can see the world first class!”

Illian & Sian James

The whole process was very easy and well presented.

Tony Cadwallader

A fast, efficient and insightful service

Chris Shilling

I am very happy with the advice and support regarding my retirement plan for the future from the Abram Partnership.

Simon Tipping

We are very pleased to be the benefit of a first class service.

Bellin Wynford

Would have no issues in recommending Ken to others

Ian Bailey

Always helpful and are conscious of giving sound advice that suites my circumstances.

Michael Jones